The Tour Starts Today

Counter Culture Coffee cordially invites the barista exchange community to join reigning United Kingdom and World Barista Champion James Hoffmann for his 2008 U.S. East Coast Tour, March 2-15!

The 8-stop tour will include coffee presentations, skill demonstrations, barista workshops, and more at Counter Culture regional training centers and other locations listed below. Hope to see many of you at the events!

http://www.counterculturecoffee.com/jameshoffmann

Regional event details:

March 2

Ninth Street Espresso – Chelsea Market
New York, NY

3:00 p.m.

Live Barista Performance and Reception

Ninth Street Espresso
Chelsea Market

March 4

Hyde Park, NY (Culinary Institute of America)

10 – 11:30 a.m.

Signature Drink Presentation

Danny Kaye Theater

2 – 3:30 p.m.

Signature Drink Presentation

Danny Kaye Theater

March 6

Mid-Atlantic/Northeast Barista Jam

10am – 12pm

Espresso Extraction Presentation

March 7

Washington, DC

10-11:30am

Coffee Cupping

7 – 9:30pm

Food Pairing Presentation

DC Regional Training Center
1836 Columbia Road NW
Suite 202
Washington, DC 20009

March 9

Durham, NC

2 – 5pm

Three-Part Presentation:

1) James’ personal history in coffee
2) Single origin espresso tasting
3) Preparing for barista competitions

Durham HQ and Regional Training Center
4911 South Alston Avenue
Durham, NC 27713

March 11

Asheville, NC

7 – 9pm

Barista Comp. & Classic Drinks Presentation

Asheville Regional Training Center
77 Broadway Street
Asheville, NC 28801

March 12

Charlotte, NC

7 – 9pm

Barista Competition & Signature Drink Presentation

Charlotte Regional Training Center
1435 West Morehead Street
Charlotte, NC 28208

March 14

Atlanta, GA

10 – 11:30 am

Coffee Cupping

Atlanta Regional Training Center
King Plow Arts Center
887 West Marietta Street NW
Suite m210
Atlanta, GA 30318

1 – 3:30 pm

Barista Competition Presentation

Atlanta Regional Training Center

8pm

Party at Octane!

March 15

Atlanta, GA

2 – 5pm

Three-Part Presentation:

1) James’ personal history in coffee
2) Single origin espresso tasting
3) Preparing for barista competitions

Atlanta Regional Training Center

James Hoffmann Biography:

James Hoffmann started working as a barista back in 2003. He started working for the espresso machine manufacturer Gaggia, and quickly progressed into a training role. From there in 2005 he moved to another espresso machine company – La Spaziale to work as their national training manager. He also began competing in barista competitions that year and in 2006 won the UK Barista Championship and placed 5th in the World Barista Championship in Berne. He competed again in 2007, winning the UK again and this time went on to win in Tokyo, Japan and became the World Barista Champion. In May 2007 James left La Spaziale with the aim of starting a roastery and cafe in London. He continues to train and consult, as well as write for a variety of different publications and has an interest in food science, having worked with the chefs at the world famous Fat Duck restaurant when working on signature coffee drinks for competition.

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~ by Chris Owens on March 2, 2008.

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